Phuel×Fujitsu
Phuel Proposal · May 2026

Enabling Fujitsu to Go for the Gap.

A signature experiential and immersive leadership conference designed in partnership. This conference will align and challenge Fujitsu's leaders and be the catalyst to unify the culture of One Fujitsu, increase collaboration and communication across the business, and pay respect to Fujitsu's heritage by reflecting on Ikigai and Sanpo Yoshi. Ultimately we aim to deliver an experience that supports how leaders deliver and optimise performance.

See our approach What's in the conference
Sanpo Yoshi — the three-way satisfaction principle: good for the seller, good for the buyer, good for society
Sanpo Yoshi — good for the seller, good for the buyer, good for society.
Prepared forFujitsu Asia Pacific
Prepared byPhuel — Rob Rossano, Caspar de Carteret & Lilah Carey
DateMay 2026
ReferenceFJT-LDE-2026 · Go for the Gap
Designing exceptional event experiences

If you want your people to think and do differently, then do differently at the conference.

We leverage Phuel's facilitation expertise from the beginning of the Leadership Conference to the end, ensuring there is a clear and consistent message throughout. We make sure leaders have skin in the game by getting them involved mentally, physically and emotionally — and we deliberately create time for discussion, sharing and connection to maximise engagement.

Our focus is on facilitating experiences that inspire teams, foster new perspectives, ignite a sense of purpose, and drive ownership across the group. From the very start, we make it clear: this is about participation and engagement — not death by PowerPoint.

What's inside this proposal

  • How Phuel designs exceptional event experiences
  • Our six-pillar conference offering for Fujitsu
  • The support mechanisms that wrap around the day
  • Content options — simulations, signature sessions and more
  • The Phuel project team and how we'll work together
  • Our experience delivering large-scale, complex events
  • Insights and best practice from 27 years of doing this
The Phuel difference

27 years. Never missed a day.

We bring 27 years of experience in designing and delivering large-scale events, a permanent team of facilitators ready to flex to your needs, and an unwavering commitment to engagement, participation and impact.

27
Years designing and facilitating learning that sticks.
4,600
People energised in a single day at Optus 'Orbital' — our largest signature event.
4.85/5
Average post-event survey rating from Optus Orbital participants.
25
Permanently employed Phuel staff at your disposal, including 10 full-time facilitators.
A shared belief
"Events are the spark — follow-up is the flame. Our job is to design a conference that lands a clear message in the room, and an Activation Guide that keeps it landing long after." — The Phuel approach
How this proposal is organised

Five sections. One coherent picture.

1

Designing the Day

The principles behind a Phuel-designed event — and why participation beats presentation.
2

Our Approach

The six ways Phuel shows up in the room, and the support mechanisms that wrap around it.
3

The Conference

Behavioural simulations, signature sessions, Future Thinking and the Activation Guidebook.
4

Project Team

Rob, Caspar and Lilah — your core team, backed by 25 full-time Phuel staff.
5

Our Experience & Next Steps

Large-scale events we've delivered, eight best-practice insights, and how we move forward together.